Put in your numbers now and the number you think you can hit at each stage. Each row shows how much more cash you'd collect per month if only that one stage improved.
Every stage multiplies the one before it. Lift link CTR by 25% (2% → 2.5%) and you get 25% more cash, exactly like lifting show rate or close rate by 25%. So the real question is which stage is easiest to move the furthest. The typical ranges under each stage help you spot the one sitting furthest below normal.
Added up one at a time, your targets are worth — a month. Hit together they're worth —, because each fix multiplies the others.